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Using NewsWhip Analytics, we can rank the performance of all sites, based on how many Facebook engagements they achieved with links to their website, published in Dec 2016 only.
It’s important to remember what we’re measuring here in this analysis. We aren’t looking at the impact of native videos or images on Facebook, but rather how links to owned websites, as well as Instant Articles, performed in terms of social engagement on the platform.
Here are some of the key points this time round:
– IndiaTimes.com comes out as the most engaged English language sites on Facebook in December 2016, with over 25 million engagements on content published that month.
– NBC, Fox and CNN make significant gains to finish in the top five sites on the platform.
– There has been a general narrowing of the field for top publishers, with a difference of just seven million engagements between the first and tenth sites....
Interesting shift since August 2016, mostly due to US election except for India Times.