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A bit more than four years after its launch (and six years after the launch of its smaller predecessor Silicon Alley Insider), BI has become one of the boldest business news sites in the world. Its coverage base has expanded from tech and Wall Street to areas such as politics, retail, advertising, sports, science, and military and defense. It boasts roughly 100 staffers and 25 million monthly unique visitors (though Compete.com pegs uniques at 3.8 million last October). Amid jabs at its editorial and aggregation practices, it is regularly held up as a digital news success story -- with hopes its profits will match its web hits in the years to come. As 24/7 Wall St. shared last summer, "Operators of traditional sites are left to wonder if they have to copy some of BI's editorial tactics and give up decades-old values or be trampled by BI as it scrambles to increase its audience and expand into new operations ... BI has given readers what few sites do -- almost no reason to go elsewhere to get information." During the recent Spring National College Media Convention staged by the College Media Association (CMA), Weisenthal and Carlson, two of BI's chief operators, shared advice with student attendees about web writing, audience building, social media mechanics, and a few old-school journalism fundamentals.... Below is a top 10 sampling of their tips and perspectives....
