Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Twitter and news: The canary down the mine | Simon Ricketts

Twitter and news: The canary down the mine | Simon Ricketts | Public Relations & Social Marketing Insight | Scoop.it

“Twitter does its best work in the first five minutes after a disaster, and its worst in the twelve hours after that.” - @rolldiggity

 

There is a quiet that descends in a newsroom when a big story breaks.... Twitter has often been touted as the “first with news”. From the miniscule to the massive. From Stephen Fry being stuck in a lift, to the Arab Spring rippling across North Africa, it is the instant source of a story, the first gurgle from a tap. The only way to find out what’s really happening, according to some.

 

But I’m beginning to think that so-called truth is losing some of its polish. I follow about 700 people on Twitter. I actually “watch” about three times that amount. I have lists of people I don’t follow. In other words, I can see them, without having to follow them. News people, experts, specialists, comedians, doctors, police officers, bloggers and bohemians. I’ve been on Twitter for more than three years. I like to think I’ve found much of the gold within its mines. When the first tweets about the Boston marathon explosions popped up in my timeline, I went over to my newsroom colleagues. I told them what was happening. And the process began. And I watched Twitter....

Jeff Domansky's insight:

As social media and traditional news intersect, interesting challenges arise for journalism.

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The fall and rise of magazines from print to digital

The fall and rise of magazines from print to digital | Public Relations & Social Marketing Insight | Scoop.it

Declining sales do not mean the end for glossies. More platforms mean better ways of connecting people with their passions...

Jeff Domansky's insight:

The Guardian looks at the future of magazines...

Steven Mallach's curator insight, November 30, 2013 12:14 AM

Combining digital and print and providing insight that online versions (geared to the short attention span audiences of today) cannot match within the confines of limited space amy be the future of mags.

 

With the increasing reliance on mobile (tablets not withstanding) as a delivery channel print publications  in  niche markets especially may still have decades of life.

 

It's worth noting that the human eye and brain are designed to both focus and note peripheral value aded information. The printed page offers value at a glance - and the decision to immerse the mind in the content is made on a variety of levels. Although online delivery is without doubt more interactive the interactivity demands actions on the part of the reader which include steps that may interupt the smooth delivery of information.

 

A well designed print page (infographics / images . charts etc) can convey just enough to hold the attention of the reader immediately.

 

Just a thought.