Public Relations & Social Marketing Insight
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Magazines Show Highest Return On Ad Spend

Magazines Show Highest Return On Ad Spend | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - June 15, 2016 6:15 PM

According to a Nielsen Catalina Solutions (NCS) study, magazines deliver the highest return on advertising spend (ROAS), with an average return of $3.94 for every dollar spent on advertising.

The study, which was presented today at the Advertising Research Foundation Audience Measurement 2016 conference, revealed the next closest media platform is display advertising with a ROAS of $2.63.

“Over the past year, there has been a preponderance of evidence to prove the effectiveness of print advertising and the power of magazine media to both tell and sell,” stated Linda Thomas Brooks, president and chief executive officers of MPA – The Association of Magazine Media....  

Jeff Domansky's insight:

This study confirms the obvious. magazines are very well targeted, create an attractive environment for both readers and advertisers, and if your product is appropriate, the return is strong.

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The Flack: Media Walls Crumble: Brands Benefit

The Flack: Media Walls Crumble: Brands Benefit | Public Relations & Social Marketing Insight | Scoop.it
From theflack.blogspot.ca - November 10, 2012 10:13 PM

Nowhere was the wall between editorial and ad sales as high nor as impenetrable than at mainstream news organizations.

 

Who can forget the maelstrom that erupted in 1999 when one esteemed journalistic enterprise the Los Angeles Times blurred those lines by publishing a 168-page special Sunday magazine issue devoted exclusively to the city’s new sports arena, the Staples Center? It was an ad-brokered deal.

 

The Times's respected media critic at the time David Shaw recounted the ethical breech (and the newsroom turmoil it caused) in a 30,000-word critique titled "Crossing the Line." Many other media pundits echoed Shaw's distaste for this egregious church-meets-state no-no.

 

My how things have changed! In an era when display and classified ad revenue at nearly every paper-driven media organization has fallen off the fiscal cliff, and the CPMs at Web-based media have failed to quickly fill the void, publishers have resorted to new and creative ways to blur the lines between advertising and editorial to enhance "ad" revenue. (Shaw, who passed away in 2005, would likely not be pleased.)...

 

[Peter Himler offers an in-depth look at the crossover between editorial and advertising, trends and impact of social media. ~ Jeff]

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Reality Check: Sizing Up VC-Backed Publishers' Prospects

Reality Check: Sizing Up VC-Backed Publishers' Prospects | Public Relations & Social Marketing Insight | Scoop.it
From adage.com - February 10, 2015 1:42 PM
Amid widening concerns that another startup bubble has formed, digital media remains a white-hot market among the private-investment community.


Last year, venture capital poured at least $683 million into digital media companies worldwide -- more than twice the $277 million invested in 2013, according to Preqin, which tracks venture-capital investments.


That investment comes as traditional media companies like The New York Times and Condé Nast cut staff, trim costs and turn over every possible rock in search of new revenue streams. Meanwhile, digital media companies -- which have a fraction of old media's revenue and even less of their profits -- are awash in investor cash....

Jeff Domansky's insight:

Michael Sebastian posts a very interesting look at "new media" startups and the competitive landscape with "old" media. A must-read. 9/10

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