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Russ Grandinetti, vice president for Kindle content for Amazon, spoke to magazine publishers and editors Monday in San Francisco, where he talked about the particular challenges facing their industry as they slowly move toward digital platforms for...
...“The strenth of the Kindle platform, which has led to our success in books and what we can help do in magazines, is that customers don’t plan out which devices they’ll use for which continent,” he said, noting that they were surprised by how many consumers said they were reading entire novels on their phones.
Grandinetti also noted that digital magazines offer greater potential benefits for monetization, because they’ve found that consumers who get trial subscriptions for magazines are extremely likely to then convert to a paid subscription, and because the platforms put advertisers even closer to points of sale with the consumer.
“There are many advertisers out there who want to get as close to a transaction as they can,” he said. “And on the device that we build, it can literally be just a matter of a click or two with a trusted source between them.”...
[Interesting POV on challenges and opportunities for magazines ~ Jeff]
