Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why Do the Big Stories Keep Breaking at Night?

Why Do the Big Stories Keep Breaking at Night? | Public Relations & Social Marketing Insight | Scoop.it

“In a world where we had control of such things,” Tom Jolly, the associate masthead editor at The New York Times, told me in an email, “we’d break the big stories early in the day, when more people are online.”

 

This dynamic is, in a strange way, a throwback. As Matt Pearce, a national correspondent for The Los Angeles Times pointed out in a string of tweets Wednesday night, “it's like we’ve bizarrely returned to the era of the evening edition.”

 

The news alert that The New York Times distributed to readers’ cellphones Wednesday night. About one hour after Times readers received a news alert Wednesday night, The Washington Post notified readers of its latest scoop.

 

In the late 19th and 20th centuries, the evening edition was the newspaper you grabbed for your commute home from work. Because it was published in the afternoon, it was the best way to get the most up-to-date news in print. After all, by the time the work day ended, that day’s morning paper covered events that had taken place at least a full day before....

Jeff Domansky's insight:

Even in the internet age, the rhythms of print publications drive the news cycle. Fascinating look at why, though maybe it's because we're home from work and multi-screening on TV, laptop and smartphone to keep up, visit, shop all at once?

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By Measuring Millions of Opinions, Opinary Wants to Reinvent Comments, Engagement - MediaShift

By Measuring Millions of Opinions, Opinary Wants to Reinvent Comments, Engagement - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

Opinary has its own newsroom that creates editorial polls, which can then be integrated into a news site in place of comments. Behind the scenes, a data science team tracks the opinions of more than 25 million monthly users and reflects their results to publishers and readers. Currently, Opinary has partnerships in Europe with The Times, The Independent, Huffington Post and others.

 

In January, Simon Galperin joined Opinary as their U.S. head of growth. His goal: to identify how to maximize social impact in coordination with publishers and journalism networks like the Institute for Nonprofit News, Solutions Journalism and Reveal.

 

We talked with Galperin about how to measure engagement, reinvented....

Jeff Domansky's insight:

Don't read the comments. That warning has become a familiar refrain for news sites. So what then is the real measure of media impact and success? Opinary intends to find out.

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