Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Snapchat, Twitter, and Facebook are at war over the future of news — and one of them tried to buy a media company

Snapchat, Twitter, and Facebook are at war over the future of news — and one of them tried to buy a media company | Public Relations & Social Marketing Insight | Scoop.it

Twitter may not end up buying a media company, but its interest in Mic and Circa is just one battle in an ongoing war over the future of news.

Every social-media platform, from Facebook to Twitter to Snapchat, is trying to find a way to win control over content and its distribution. Even Pinterest is hiring a media team in New York to chat with publications about how they can partner together, a social-media executive told Business Insider....

Jeff Domansky's insight:

The big social channels know that news is important and the scramble is on to monetize it through acquisitions. 

CEMESO's curator insight, May 8, 2015 4:02 PM

Are social media going to turn into mass media?

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Social-Media Traffic to News Sites Has Increased 57% Since 2009 | Mashable

Social-Media Traffic to News Sites Has Increased 57% Since 2009 | Mashable | Public Relations & Social Marketing Insight | Scoop.it
Digital consumption of the news is quickly becoming the norm, with 64.5% of Americans now combing the headlines online.
Jeff Domansky's insight:

Great look at the evolution of online news.

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Why live video won't save the news biz | Politico

Why live video won't save the news biz | Politico | Public Relations & Social Marketing Insight | Scoop.it

Last July, The Washington Post launched a live video channel that its president proclaimed would be “the ESPN of politics.”

Instead, PostTV turned out to be more like a public access show. Within five months, the live content had vanished and the “channel” became little more than a clearinghouse for pre-taped video packages and recycled press briefing footage, along with the occasional original report.


What the Post learned in its video flop in 2013 is what The New York Times, The Wall Street Journal, POLITICO and other large news organizations had discovered in years prior: Creating quality live television is expensive — the Post invested millions of dollars and dozens of staffers to Post TV — and much harder than it looks. The end result didn’t interest readers — or advertisers....

Jeff Domansky's insight:

Dylan Byers explores why live video won't save print.

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