Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 digital trends for journalists to track in 2014 | Media news | Journalism.co.uk

10 digital trends for journalists to track in 2014 | Media news | Journalism.co.uk | Public Relations & Social Marketing Insight | Scoop.it

Industry experts from the BBC, CNN, ITV News, Trinity Mirror and The Washington Post share their predictions for the key trends in digital journalism this year.We asked five industry experts from local, national and international news outlets to share their predictions for digital journalism in 2014.


The 10 key trends they identified include short-form video, private social media, drone journalism, responsive design and new apps and devices...

Jeff Domansky's insight:

These journalism trends will be of interest to PR and marketing pros as well. 

Comuniconic's curator insight, October 8, 2015 3:30 AM

The most important trends of last year, What will be the ones for 2015?

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Daily Kos: Extra, extra, read all about ... what's killing journalism

Daily Kos: Extra, extra, read all about ... what's killing journalism | Public Relations & Social Marketing Insight | Scoop.it

...The starting point to understanding the how mainstream media fails to accurately report the news is the consolidation of media ownership in the United States. In 1983 50 corporations controlled the vast majority of all news media in the U.S. In 2002 that number had decreased to 10 companies (McChesney & Nichols, 2002). By 2004 that number had decreased to only five companies. As Nichols and McChesney state, All in all, these [few] firms control the overwhelming percentage of movies, TV shows, cable systems, cable channels, TV stations, radio stations, books, magazines, newspapers, billboards, music and TV networks that constitute the media culture that occupies one half of the average American’s life.


It is an extraordinary degree of economic and social power located in very few hands (Nichols & McChesney, It's the Media Stupid, 2000, p. 28).Five companies control the bulk of information disseminated to the American public via mainstream media. How can one have a diverse discussion of ideas if a handful of people or, in the case of the media, a handful of corporations controls the information that the public receives via mainstream media? The answer is that one cannot. Corporations have one interest in mind: Profit above all else. Financial gain is their only reason for existence. Informing the public is not the corporate media’s principal function, making money is....

Jeff Domansky's insight:

Exploring the challenges and risks of conentrated media ownership. Thoughtful post.

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Back to the future: What if the 'mass media' era was just an accident of history? | Mathew Ingram

Back to the future: What if the 'mass media' era was just an accident of history? | Mathew Ingram | Public Relations & Social Marketing Insight | Scoop.it

When it comes to the traditional media business, there is often a pervasive nostalgia for “the good old days,” when a handful of newspapers and TV networks ruled over the media landscape and profitability was so taken for granted that huge family dynasties with names like Sulzberger and Bancroft were built on that foundation. Many media executives no doubt dream about magically returning to such a time.

 

But what if those days were just an illusion — a kind of accident of history? What would that mean for the future of media? This idea has come up before, but I was reminded of it when I read a Nieman Journalism Lab post about some research being done by Lee Humphreys, looking at the way that communication — and particularly personal communication, through letters and diaries and other pre-digital tools of expression. Although this doesn’t seem to have much to do with how we use ultra-modern services like Twitter or Facebook, there is a lot more to it than you might think....

Jeff Domansky's insight:

Good read and reflections on journalism from Mathew Ingram.

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To make journalism harder, slower, less secure » Pressthink

That’s what the surveillance state is trying to do. It has the means, the will and the latitude to go after journalism the way the way it went after terrorism. Only a more activist press stands a chance of resisting this.Last week, the novelist and former CIA operative Barry Eisler published one of the most important posts I have read about what’s happening to the press since the Snowden revelations began in early June.


In it, he tries to explain why authorities in the UK detained Brazilian national David Miranda for nine hours at Heathrow airport and confiscated all the technology he had on him. (Miranda, as everyone following the story knows, is the spouse of The Guardian columnist Glenn Greenwald. He had been acting as a courier, bringing documents on encrypted thumb drives back and forth between Greenwald in Brazil and his collaborator, Laura Poitras, in Germany.)Eisler’s explanation of this pivotal event is the most persuasive I have seen....

Jeff Domansky's insight:

Freedom of the press suffers...

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They put the U in UGC: BuzzFeed builds a Community vertical as a talent incubator

They put the U in UGC: BuzzFeed builds a Community vertical as a talent incubator | Public Relations & Social Marketing Insight | Scoop.it

BuzzFeed gets free content, users get exposure, we get 11 Engagement Photos That Will Make You Happy You’re Single. ... The department devoted to creating this “old school” content is known as BuzzTeam. Their focus is anything shareable — lists, animals, nostalgia. The kind of content that BuzzFeed’s loyal readers have become hyper-familiar with. Many, in fact, have consumed so many such BuzzFeed posts that they’ve become adept at mimicking both their tone and their viral success. Earlier this month, BuzzFeed’s editors took a step toward giving those faithful followers a little more of the spotlight they crave.

 

Shepherd, along with a staff of four, now run BuzzFeed Community, a content-producing vertical of its very own, complete with featured posts by community members and a leaderboard with the latest on who’s posts are getting the most traffic, likes, comments, and badges. It’s a competitive place, and anyone can join and enter the fray....

Jeff Domansky's insight:

Here's a look at how BuzzFeed creates buzz and wIll get even more with its new BuzzFeed community initiative. Nice insight for media and bloggers. Buzz buzz buzz buzz buzz buzz buzz.

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