Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Inside Forbes: The 9 Key Steps We've Taken to Disrupt the Traditional News Business

Inside Forbes: The 9 Key Steps We've Taken to Disrupt the Traditional News Business | Public Relations & Social Marketing Insight | Scoop.it

I recently gave a presentation at the Digital Innovators Summit in Berlin on how FORBES is disrupting the traditional news media.


My solution was to tell the FORBES story of the last 20 months — the successes, challenges and learnings of a 95-year-old startup helping to lead journalism into the future.


I’ve boiled it down to nine key points that capture what we’ve done to reinvent Forbes.com and put our authoritative journalism at the center of a unique social media experience....

Jeff Domansky's insight:

Lewis DVorkin always offers superb insight into media trends and journalism of the future. Recommended reading.

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Why LinkedIn is a Sleeping Giant of Publishing | Digiday

Why LinkedIn is a Sleeping Giant of Publishing | Digiday | Public Relations & Social Marketing Insight | Scoop.it

Let’s say you were to construct the ideal business publisher from scratch. It would have a strong tech platform that doesn’t slow down because of too many users or ads. It would foster direct connections. It would also have writers who were the most influential people in their industries. It would be digitally native. And it wouldn’t be overly reliant on ads.


Now look at LinkedIn. Back to the ideal business publisher. Now back to LinkedIn.

 

Over the last four months, LinkedIn, always living in the shadow of the sexier social platforms, has quietly built out a publishing platform. It is now a publisher in its own right, under former Fortune editor Dan Roth, with LinkedIn Today feeding aggregated articles from more than 1 million publications to LinkedIn’s 200 million users based on their preferences. It complemented that with an original publishing effort around “influencers,” recruiting a who’s who of business like Richard Branson, T. Boone Pickens and Ari Emanuel, and about 250 others....

Jeff Domansky's insight:

Really great article on the emergence of LinkedIn as publisher. The lines keep blurring between traditional and native publishers

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