Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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To make journalism harder, slower, less secure » Pressthink

That’s what the surveillance state is trying to do. It has the means, the will and the latitude to go after journalism the way the way it went after terrorism. Only a more activist press stands a chance of resisting this.Last week, the novelist and former CIA operative Barry Eisler published one of the most important posts I have read about what’s happening to the press since the Snowden revelations began in early June.


In it, he tries to explain why authorities in the UK detained Brazilian national David Miranda for nine hours at Heathrow airport and confiscated all the technology he had on him. (Miranda, as everyone following the story knows, is the spouse of The Guardian columnist Glenn Greenwald. He had been acting as a courier, bringing documents on encrypted thumb drives back and forth between Greenwald in Brazil and his collaborator, Laura Poitras, in Germany.)Eisler’s explanation of this pivotal event is the most persuasive I have seen....

Jeff Domansky's insight:

Freedom of the press suffers...

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Daily Kos: Extra, extra, read all about ... what's killing journalism

Daily Kos: Extra, extra, read all about ... what's killing journalism | Public Relations & Social Marketing Insight | Scoop.it

...The starting point to understanding the how mainstream media fails to accurately report the news is the consolidation of media ownership in the United States. In 1983 50 corporations controlled the vast majority of all news media in the U.S. In 2002 that number had decreased to 10 companies (McChesney & Nichols, 2002). By 2004 that number had decreased to only five companies. As Nichols and McChesney state, All in all, these [few] firms control the overwhelming percentage of movies, TV shows, cable systems, cable channels, TV stations, radio stations, books, magazines, newspapers, billboards, music and TV networks that constitute the media culture that occupies one half of the average American’s life.


It is an extraordinary degree of economic and social power located in very few hands (Nichols & McChesney, It's the Media Stupid, 2000, p. 28).Five companies control the bulk of information disseminated to the American public via mainstream media. How can one have a diverse discussion of ideas if a handful of people or, in the case of the media, a handful of corporations controls the information that the public receives via mainstream media? The answer is that one cannot. Corporations have one interest in mind: Profit above all else. Financial gain is their only reason for existence. Informing the public is not the corporate media’s principal function, making money is....

Jeff Domansky's insight:

Exploring the challenges and risks of conentrated media ownership. Thoughtful post.

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They put the U in UGC: BuzzFeed builds a Community vertical as a talent incubator

They put the U in UGC: BuzzFeed builds a Community vertical as a talent incubator | Public Relations & Social Marketing Insight | Scoop.it

BuzzFeed gets free content, users get exposure, we get 11 Engagement Photos That Will Make You Happy You’re Single. ... The department devoted to creating this “old school” content is known as BuzzTeam. Their focus is anything shareable — lists, animals, nostalgia. The kind of content that BuzzFeed’s loyal readers have become hyper-familiar with. Many, in fact, have consumed so many such BuzzFeed posts that they’ve become adept at mimicking both their tone and their viral success. Earlier this month, BuzzFeed’s editors took a step toward giving those faithful followers a little more of the spotlight they crave.

 

Shepherd, along with a staff of four, now run BuzzFeed Community, a content-producing vertical of its very own, complete with featured posts by community members and a leaderboard with the latest on who’s posts are getting the most traffic, likes, comments, and badges. It’s a competitive place, and anyone can join and enter the fray....

Jeff Domansky's insight:

Here's a look at how BuzzFeed creates buzz and wIll get even more with its new BuzzFeed community initiative. Nice insight for media and bloggers. Buzz buzz buzz buzz buzz buzz buzz.

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Back to the future: What if the 'mass media' era was just an accident of history? | Mathew Ingram

Back to the future: What if the 'mass media' era was just an accident of history? | Mathew Ingram | Public Relations & Social Marketing Insight | Scoop.it

When it comes to the traditional media business, there is often a pervasive nostalgia for “the good old days,” when a handful of newspapers and TV networks ruled over the media landscape and profitability was so taken for granted that huge family dynasties with names like Sulzberger and Bancroft were built on that foundation. Many media executives no doubt dream about magically returning to such a time.

 

But what if those days were just an illusion — a kind of accident of history? What would that mean for the future of media? This idea has come up before, but I was reminded of it when I read a Nieman Journalism Lab post about some research being done by Lee Humphreys, looking at the way that communication — and particularly personal communication, through letters and diaries and other pre-digital tools of expression. Although this doesn’t seem to have much to do with how we use ultra-modern services like Twitter or Facebook, there is a lot more to it than you might think....

Jeff Domansky's insight:

Good read and reflections on journalism from Mathew Ingram.

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More Americans now follow local, national news closely; teens, adults both rely most on TV for news | Poynter.

...The latest Pew research reveals that adults rely on the same top news source as teens, if you compare Monday’s report with a Knight report released earlier this month. Both groups depend first on local TV, with newspapers as the fourth source. The groups diverge in the middle, where adults rely on “word of mouth” and teens rely on the digital version of the same: social media. Adults also rely on radio, while teens rely on video.

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Inside Forbes: The 9 Key Steps We've Taken to Disrupt the Traditional News Business

Inside Forbes: The 9 Key Steps We've Taken to Disrupt the Traditional News Business | Public Relations & Social Marketing Insight | Scoop.it

I recently gave a presentation at the Digital Innovators Summit in Berlin on how FORBES is disrupting the traditional news media.


My solution was to tell the FORBES story of the last 20 months — the successes, challenges and learnings of a 95-year-old startup helping to lead journalism into the future.


I’ve boiled it down to nine key points that capture what we’ve done to reinvent Forbes.com and put our authoritative journalism at the center of a unique social media experience....

Jeff Domansky's insight:

Lewis DVorkin always offers superb insight into media trends and journalism of the future. Recommended reading.

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Twitter and Traditional Media: Rivals or Lovers?

Twitter and Traditional Media: Rivals or Lovers? | Public Relations & Social Marketing Insight | Scoop.it

Not long ago, the media looked at the web as if it was an awkward, unwanted stepchild. Today, the reverse is arguably true, with debate growing over whether social networks such as Twitter will overtake beacons of journalism like The New York Times.

 

At last month's Milken Institute Global Conference, PayPal co-founder Peter Thiel said he thinks Twitter will outlast The Times. His reasoning: Its business strategy is more solid than that of the storied newspaper. The debate got journalists talking on forums such as Muck Rack, with many people disagreeing. Some said it isn't a mutually exclusive relationship, or that one's success is predicated on the other's failure....

Jeff Domansky's insight:

I don't agree with PayPal founder Peter Thiel that Twitter will outlast the New York Times. But, the NYT no longer resembles itself from just five years ago and in another five years may look a lot more like it's digital siblings. The forests will be thankful.

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So who's making money publishing on the web? - Fortune Tech

So who's making money publishing on the web? - Fortune Tech | Public Relations & Social Marketing Insight | Scoop.it

New media companies -- from Gawker to Buzzfeed -- have sprung up to feed every niche (and then some). Which are actually profitable?

 

FORTUNE -- The web has given rise to a number of notable digital publishers serving almost everyone's tastes, from straightforward news to guilty pleasures. For every Pulitzer-winning 10-part series on wounded war veterans, there are just as many frothy posts like the "10 funniest cat GIFs of the week." What about earnings? Some like The Awl have been profitable from the outset; others like Vox Media predict they'll be in the black soon. Here's a snapshot of just several new media businesses and how they're doing....

Jeff Domansky's insight:

Good overview of digital media and profitability.

Ali Anani's curator insight, May 13, 2013 12:21 AM

Lovely reading

Jeff Domansky's comment, May 13, 2013 3:19 PM
Glad it was of interest Ali.
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Numbers show that newspapers are indeed doing more with less | Poynter.

Numbers show that newspapers are indeed doing more with less | Poynter. | Public Relations & Social Marketing Insight | Scoop.it

A chart making the rounds this week showed that annual newspaper advertising revenue has fallen from a high of more than $60 billion around 2000 to about $20 billion in 2011. Stunning, yes. Put that chart against ASNE’s annual survey of newspapers’ newsroom employment and you see see something else: Newspapers employ about the same number of journalists as in the late 1970s, and they’re paying for them with roughly the same amount of advertising revenue as in the 1950s. How’s that for confirmation that journalists are doing more with less? The chart posted by University of Michigan professor Mark J. Perry showed that print advertising revenue is at a 60-year-low, just over $20 billion....

Jeff Domansky's insight:

This Chart says it all and it's not a pretty picture.

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