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Making sure your shiny new app gets the recognition it deserves is tough - but there's a lot you can do yourself, as the BBC's Fiona Graham finds out... The perfect pitch Your pitch should include:
- The name of your app as it is spelt on the App Store
- What it does, and why it is different
- The price
- One link to your product website
- One link to the app store product page
- One or two screenshots
- A video - ideally no longer than 30 seconds
- A description in a concise paragraph - who your audience is, what your app does
- What sets it apart from the crowd.
- If you include a press release it should be in the body of the email under the pitch
- Promo code for the app Contact information - email and not a link to a contact form Skype IDs,
- Twitter IDs
"You don't have to be an expert in human relations to do this," she says....
Source: Erica Sadun and App Design Vault
Great checklist for any product press release or blog post. And not just for do-it-yourselfers.