Public Relations & Social Marketing Insight

As promised, here's a link to the infographic, the playlist and below is my presentation from #PRSAICON. It covered a lot of content in a short period of time, but my goal was to prove out a premise.

"Changes across content, skills and tech are confusing PR.    Adaptive modeling is key to working smart(er)."

Turning the numerous changes afoot in our industry into opportunity isn't a simple task. But it sure beats extinction. So the following presentation looks at the trends impacting our industry and how to capitalize on them. Comments, sharing and the like are most appreciated....

[The Bad Pitch Blog's Kevin Dugan's presentation on news release trends tips and secrets is worth viewing ~ Jeff]

Should you REALLY invest in a PR Section on your website? We think not-- and here's why.The time has finally come: You can go ahead and get rid of that “Company News” section.

Nobody’s reading it. In fact, a recent analytical report compiled by Chris Scott of Headscape suggests that the fewer than 1% of visitors who DO read your press releases tend to leave your site shortly after.

So there you have it: your company news page – with all its press releases, employee event descriptions, award notifications and job promotion updates – is actually driving your prospects away...