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...Sher has uncovered a paradox: Journalists, who are in the business of telling stories, have actually ruined age-old narrative traditions through their approaches.
For Sher, the inverted pyramid writing style is one of the worst offenders, because it often reveals the juiciest part of a story in the first paragraph. So, why read on? Sher’s revelation was unsettling for his audience, a room full of journalists at this year’s Canadian Association of Journalists (CAJ) conference in Vancouver, British Columbia.
Thankfully, Sher has a remedy. He offered some tips that he promised will help reporters tell a more engaging tale, whether they are shooting 60-minute TV documentaries or writing short Web hits. The following tips can also be used to tell your brand’s ongoing story in a press release. After all, your goal in PR is to appeal to the storyteller inside every journalist....
It was a dark and stormy night. The time had come for storytellers to finally blow up the inverted pyramid....
The inverted pyramid kills storytelling says TV journalist and news producer Julian Sher. for PR pros, Changing how you put together your "story" can be helpful, if you're not sending a news release to an "old-school" editor. It just means knowing who you're dealing with in my opinion.
His news/storytelling tips are recommended reading. 9/10