Public Relations & Social Marketing Insight

Did you catch that breaking story? Somewhere (anywhere), an opportunity for your brand just landed online. What did you do about it?

If you wrote a blog post, created a video, or launched a campaign and got press coverage, you’re already newsjacking.

More and more, inbound marketers are using newsjacking to create a tidal wave of traffic around their brand. The secret to their success? A powerhouse media monitoring tool.Newsjacking is impossible to completely prepare for, and relies on reacting as soon as possible. That means newsjacking teams need to know where to look for opportunities, and get updated on them before they’re old news. Not really possible when you’re manually searching for stories...

How prepared is your organization to deal with real-time marketing & PR or newsjacking opportunities? Here are a few suggestions to help you get real with real-time.

You don’t have to be a giant company to create and publish a survey that gets noticed. For example, here at MyPRGenie, we frequently use surveys to identify trends, preferences, and opinions on PR, social media, and digital marketing, and then use them in our PR and marketing efforts.

Once you’ve decided what you hope to achieve with your survey, the second step in setting appropriate goals is to define who will be surveyed, and who will want the data gathered from survey participants. One of the challenges with online surveys is that participants self-select, so they are not as randomized as a well-done telephone survey. So it’s important to clearly identify who you want to participate in your survey, and discard survey responses that are outside your pre-determined group....