College Newspaper Drops Print, First to Operate Primarily on Publishing Platform Medium | Public Relations & Social Marketing Insight | Scoop.it

Student editor's response: "I’m so scared and excited I could pee my pants."


Medium now has Substance. The popular publishing platform recently started hosting Substance, a new student publication at Mt. San Antonio College that doubles as a totally reinvented version of The Mountaineer  campus newspaper.


It is the first college media outlet to operate primarily on Medium. Substance adviser and MSAC j-prof extraordinaire Toni Albertson  describes the arrangement as nothing less than “the perfect merge of tech and college journalism.


In a bravura announcement yesterday about the merger, Albertson explained that the impetus behind it was two-fold — mounting staff frustration at the print production routine and growing reader ennui toward the print edition....