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Curated by Jeff Domansky
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Young subscribers flock to old media

Young subscribers flock to old media | Public Relations & Social Marketing Insight | Scoop.it
From www.politico.com - October 21, 2017 1:46 PM

As President Donald Trump wages daily war against the press, millennials are subscribing to legacy news publications in record numbers—and at a growth rate, data suggests, far outpacing any other age group.

Since November's election, the New Yorker, for instance, has seen its number of new millennial subscribers more than double from over the same period a year earlier. According to the magazine's figures, it has 106 percent more new subscribers in the 18-34 age range and 129 percent more from 25-34.

The Atlantic has a similar story: since the election, its number of new subscribers aged 18-24 jumped 130 percent for print and digital subscriptions combined over the same period a year earlier, while 18-44 went up 70 percent.

Newspapers like The Washington Post and The New York Times typically do not share specific subscriber data, but according to a Post spokesperson, its subscriber growth rate is highest among millennials. A New York Times representative relayed that the paper was “seeing similar trends” in subscriptions and pointed to public data on digital traffic that showed its online reach among millennials to be up 9 percent from the same period a year ago.

Jeff Domansky's insight:

Newspaper subscriptions growing again? By millennials?  You betcha.

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write, edit, blog: Why old media still smashes it when things really matter

write, edit, blog: Why old media still smashes it when things really matter | Public Relations & Social Marketing Insight | Scoop.it
From writeeditblog.blogspot.ca - January 1, 2016 10:04 AM

So these young men and women, who are highly savvy when it comes to new media, and how to spread news using it, had no idea that you can buy space for a personal announcement in a print product and its online equivalents.


I suspected that they'd see me as a media dinosaur for feeling it was important to mark such an important life event in print. But they didn't. In fact, they all thought it was really cool.


So Bea hung fire on the Facebook update until The Times announcement was published, and then did a screen grab from The Times iPad app that became her Facebook post. Then she bought five copies of the paper.


Of course, many more people saw that Facebook announcement than heard of the engagement from The Times.


But I learned that it really mattered to these new-media natives that the first announcement came in the paper-of-record environment of the Times....

Jeff Domansky's insight:

Remember print? Andy Bull shows why print still matters with a personal anecdote.

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rodrick rajive lal's curator insight, January 2, 2016 6:58 AM

Old media still works, that is print media at least in the form of printed newspapers, billboards and hoardings, banners and leaflets. It might be surprising for many to know that information technology has yet to  reach millions of people in rural areas, and many developing countries. The old world charm of seeing a marriage announcement in a newspaper beats anything that appears on electronic media. In many cases, the hard copy of a document is better than the soft copy! 
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Newspapers Get Slammed Again: Ad Print, Digital Revs Dip

Newspapers Get Slammed Again: Ad Print, Digital Revs Dip | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - June 15, 2016 6:04 PM

To paraphrase Oscar Wilde: “The only thing worse than transitioning from a print to digital advertising model, is not transitioning from a print to digital advertising model.”
OK -- Oscar’s version was a lot pithier. But the paradox pretty well sums up the predicament faced by newspaper publishers, who not only must contend with declining print circulation and ad woes, but also face disappointing returns on the digital ad side, per the Pew Research State of the News Media Report.

According to Pew, U.S. newspaper publishers’ total advertising revenue sank 8% in 2015 compared to the prior year, with most of this decline due to continuing drops in print ads, which still make up 75% of total ad revenues, and fell 10% last year.

However, digital, long touted by publishers as the future of the industry, isn’t even close to making up for these drops: Digital advertising actually sank by 2% as well.

(Pew’s estimates for ad revenue are based on its analysis of results from seven large, publicly-traded newspaper publishers; Pew notes that the Newspaper Association of America stopped reporting official revenue figures for the industry back in 2013)....

Jeff Domansky's insight:

Newspapers continued their seemingly irreversible decline in revenue according to the latest Pew research.

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