The Big Shift in Newspaper Revenue - AJR.org | Public Relations & Social Marketing Insight | Scoop.it

Newspapers aren't losing as much money as a few years ago, thanks to a small uptick in reader payments from digital paywalls and higher circulation prices....


Revenue continued to fall at newspapers last year as modest increases in circulation revenue failed to offset bigger declines in advertising, according to the latest earnings reports from the nation’s large, publicly traded newspaper companies.


Analysts say the good news—if there is any—is that the revenue decline is not as steep as a few years ago, thanks to a small uptick in reader payments from digital paywalls and increased subscription prices.


“I wouldn’t call it a renaissance for newspapers, but I would definitely call it a stabilization,” said Gordon Borrell, a media analyst and CEO of Borrell Associates....