Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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College Newspaper Drops Print, First to Operate Primarily on Publishing Platform Medium

College Newspaper Drops Print, First to Operate Primarily on Publishing Platform Medium | Public Relations & Social Marketing Insight | Scoop.it

Student editor's response: "I’m so scared and excited I could pee my pants."


Medium now has Substance. The popular publishing platform recently started hosting Substance, a new student publication at Mt. San Antonio College that doubles as a totally reinvented version of The Mountaineer  campus newspaper.


It is the first college media outlet to operate primarily on Medium. Substance adviser and MSAC j-prof extraordinaire Toni Albertson  describes the arrangement as nothing less than “the perfect merge of tech and college journalism.


In a bravura announcement yesterday about the merger, Albertson explained that the impetus behind it was two-fold — mounting staff frustration at the print production routine and growing reader ennui toward the print edition....

Jeff Domansky's insight:

It seems like an obvious move for college newspapers. What's most surprising about this story is that so many still produce a print version of their college newspaper. Expect things to change very fast and notice the sponsorship model for revenue.

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Reflections of a Newsosaur: How many people really pay for digital news?

Reflections of a Newsosaur: How many people really pay for digital news? | Public Relations & Social Marketing Insight | Scoop.it

Now that roughly a third of the nation’s newspapers are charging for access to their web and mobile content, the early evidence suggests that digital audiences aren’t nearly as enthusiastic about paying for news as publishers are about charging for it.


Although digital-only subscribers make up 37.6% of the total circulation of the Wall Street Journal and 34.4% of the total readership of the New York Times, the number of digital-only subscribers at Gannett, the largest publisher of general-interest newspapers in the land, is 2.2% of its average aggregate weekday circulation of 3 million subscribers...

Jeff Domansky's insight:

Newspaper challenges continue.

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