Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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INSANE!

INSANE! | Public Relations & Social Marketing Insight | Scoop.it

When we at HuffPost Media started talking about what 2013 was like in the media world, we kept coming back to one word: "insane." It's a sentiment that's almost always hyperbolic, but, in this case, we're sticking with it....


If the DOJ's operations showed how dangerous the White House apparently considered journalists to be, the publication of the Edward Snowden leaks by the Guardian, the Post, the Times and other outlets around the world—including, in one instance, The Huffington Post—provided a perfect example of why. People searching for a better case for the impact journalism can have would be hard-pressed to find one.


The revelations sparked international outcry and debate, turned journalist Glenn Greenwald into a global celebrity, and led to an eye-poppingly brutal response from the British government.The UK's hostility towards the Guardian was breathtaking, even to Americans who had just recently been condemning their own government's excesses. Prime Minister David Cameron's government dispatched civil servants to the paper's offices, where editors were told in no uncertain terms that they could either destroy the hard drives containing the Snowden documents or face crippling legal action. (The paper complied, since it had copies in other countries.)...

Jeff Domansky's insight:

Interesting perspective on the year in journalism and what lies ahead.

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Okay, Here's The Real Reason Why Jeff Bezos Bought The Washington Post

Okay, Here's The Real Reason Why Jeff Bezos Bought The Washington Post | Public Relations & Social Marketing Insight | Scoop.it

The question that still remains is why: Why would a technology entrepreneur invest in a stodgy media outlet in a declining industry? Was the motive for the move sentimental altruism or profit?


I think Henry Blodget at Business Insider hit the nail on the head in his piece when he said that:"Content and commerce companies have long dabbled with combining the two experiences, but no one has really nailed it. Given Amazon’s expertise in affiliate marketing and advertising, it’s not hard to imagine that the Washington Post could quickly become a laboratory for the next generation of integrated content and commerce."...

Jeff Domansky's insight:

Content marketing strategy behind Washington Post acquisition? This is a good look at some of the possible reasons why Bezos  acquired the newspaper institution. what's going to be interesting in the future, is how he experiments with digital journalism, whether the journalists and others at the Washington Post will follow his lead or whether he'll simply flip it when it becomes more successful.


Between newspaper acquisitions by Warren Buffett, Bezos and other billionaires, something is up with newspapers which look much more attractive to investors.

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Forecast: Papers will lose more than half their share of digital ads in next 5 years | Poynter.

Forecast: Papers will lose more than half their share of digital ads in next 5 years | Poynter. | Public Relations & Social Marketing Insight | Scoop.it

With all the talk of newspapers as dinosaurs, you might be surprised to know that they will close 2013 retaining their position as the leader among legacy platforms in share of digital advertising revenue, according to Borrell Associates’ annual review and forecast.


But as Borrell looks ahead, the industry’s digital ad prospects are alarmingly weak. By 2018, the consulting firm predicts, newspapers share of all digital advertising will fall by more than half — from 7.1 percent in 2013 to 3.3 percent in 2018.


To be clear, Borrell is NOT saying that the industry’s current digital ad revenues — about $3.5 billion for dailies, $5.8 billion for all newspapers — is going to fall by half. In fact, the firm forecasts growth, though at a modest pace of 1.8 percent a year...

Jeff Domansky's insight:

The report further adds: "The vast majority of the growth will go to so-called “pure plays” — Google, Facebook, Yelp, BuzzFeed and a host of others. Pure plays will grow their ad revenues by a third each year, Borrell expects, raising their share of digital ad revenue from an already impressive 76.6 percent to 88 percent"


Most of the revenue growth will go to Google, further putting nails in the coffins of many newspapers. Can you spell further disintermediation? Newspapers had better continue moving to mobile and videos fast!

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