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Scoop.it!
The biggest challenge with cause marketing is convincing businesses of the value of supporting a cause. Sure, it’s good for society, and that reason is as good as any. But businesses of all sizes need marketing to deliver a bottom-line benefit. They can’t make an exception for cause marketing.Businesses are smart to set the bar high for cause marketing. That’s why I’m sharing five reasons why they should support a cause...
Jeff Domansky's insight:
Is there an ROI on cause marketing? Joe Waters, the author of the Selfish Giving blog, gives you five reasons to support a cause.
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Scoop.it!
Fundraising for non-profits is no easy task. No matter how noble the cause, getting folks to part with their hard-earned cash presents a tricky challenge.
But, more than ever, non-profits are relying on social media to reach their target audiences and help make the world a better place. Why social media? Because Facebook, Twitter and other networks are where the eyeballs are. In fact, socially shared content makes up 10% of all web content, at least according to analysis by the social platform ShareThis. 2012 saw more social effort and engagement than ever by non-profits, and the following infographic from MDG Advertising provides a handy overview. Based on statistics from a number of non-profit advocacy groups, it reflects a world of newfound potential for rallying people online for social good....
Jeff Domansky's insight:
Valuable look inside social giving and the infographic is a must-read for nonprofits and cause marketers.
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