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Are you planning a social media campaign? Do you wonder why some marketing campaigns are more successful than others? The recent ALS Ice Bucket Challenge went viral because they used powerful psychological concepts to influence participation. In this article I’ll share the concepts ALS used to achieve overwhelming success and how you can use them....
Jeff Domansky's insight:
A little psychology goes a long way in marketing as the recent ice bucket campaign by ALS proved. 
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The ALS ice bucket challenge went viral, even celebrities got among it. The simple concept worked greatly to raise awareness and donations for Amyotrophic lateral sclerosis disease. The challenge proved to be a success as the unique method grabbed audiences attention via social media and also encouraged people to physically participate.
Do you wonder why some marketing campaigns are more successful than others?