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Here's a fantastic use of in-store media by Ikea to bring the reality of the Syrian crisis home to those enveloped in the comforts of the West—indeed, those right in the middle of shopping for those very comforts.
Everyone is familiar with the showrooms in your typical Ikea. But one room in Ikea Slependen, the retailer's flagship store in Norway, was quite unexpected. It's a replica of a real Syrian home—25 square meters of cinder block walls and meager furnishings.
Ikea posters and price tags in the space tell the story of a typical Syrian family's plight, including the lack of food, medicine and clean water. The price tags also serve as donation slips, as the stunt is a fundraising effort with the Red Cross, created by ad agency POL. The home is a replica of an actual residence in Damascus, as the video below explains....
Brilliant and heartwarming corporate PR and marketing by IKEA in Norway. I hope the Red Cross benefits hugely from this effort so that Syrian refugees can be helped. It's a great reminder that we can all do more!