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Accenture shares results of 2015 Seamless Retail Research Survey. Insights on retail trends, connected shopping and customer experience.
Accenture went on a journey to understand consumer preferences to shop seamlessly across channels and the ability of retailers to deliver that seamless experience.
Consumer Research SurveyAccenture surveyed nearly 10,000 adult consumers in November 2014 in 13 countries around the globe: Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, South Africa, Spain, Sweden, United Kingdom and United States. The survey targeted respondents who shop in a multi-channel way and use the internet and their smartphones regularly....
very interesting article about how social media consumes our lives on daily basis. Have a read guys, you will not regret it!