Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Why Omnichannel Customer Lifecycle Will Take Lead For ECommerce In 2016

Why Omnichannel Customer Lifecycle Will Take Lead For ECommerce In 2016 | Public Relations & Social Marketing Insight | Scoop.it

Customer experience is all about omnichannel today.

And omnichannel is all about having well-connected, integrated, and consistent service channels, such that when customers call your company, they don’t view your support channels separately.

In the customer’s view everything is managed as a whole rather than a bunch of different departments....

Jeff Domansky's insight:

Helpful overview of omnichannel marketing

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5 Powerful Inbound Marketing Strategies You Probably Aren't Using

5 Powerful Inbound Marketing Strategies You Probably Aren't Using | Public Relations & Social Marketing Insight | Scoop.it

Inbound marketing consists of a lot of interconnected parts. You need all of the pieces of the puzzle to see the greatest results. Due to lack of time or knowledge, many companies tend to focus on only one or two aspects of inbound marketing. But to really be effective, you should be using a multi-pronged approach that includes a wide variety of strategies.Here are five powerful strategies that you might not be using—but should be....

Jeff Domansky's insight:

A good reminder that to see the best results, you need to take a multi-pronged approach to inbound marketing. Integrate these five powerful but underutilized strategies.

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