Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Build an Unbeatable Content Marketing Plan

How to Build an Unbeatable Content Marketing Plan | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - February 6, 2015 11:38 PM

Maintaining a steady stream of content that's unique and interesting to your target audience is a challenge. But with a big dose of creativity (and a little help from content idea generators), you can create content that's not only valuable to your market, but also stands out from the sea of information.

44 Fantastic Types of Content
There are tons of options out there for content you can create. Forty four content types are outlined below, so look through the list and see which ones would make a perfect fit in your marketing plan....

Jeff Domansky's insight:

Super list of 44 content types from Hubspot. Recommended reading for content marketers.


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Tom King's curator insight, February 7, 2015 10:51 AM

Vlogging, Surveys, Contests, and Apps are all great ways to drive traffic to your website(s). Are you using these and other ideas to build your content marketing plan for 2015?
Kim Swagemakers's curator insight, February 7, 2015 11:17 AM

I've been busy developing my first information product like this. Hubspot always beats me in my ideas, which is frustrating and motivaing at the sam time. But this article rocks, it is so very complete.
Faire-connaitre.net's curator insight, February 10, 2015 5:51 AM

big to do list !
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The best of eBates 2014

The best of eBates 2014 | Public Relations & Social Marketing Insight | Scoop.it
From click.ebates.com - January 13, 2015 12:56 PM

Cashback industry leader eBates had a phenomenal year, returning $98,339,477 to consumers. Consumers are now embracing cashback programs and merchants are seeing the benefits of this powerful marketing strategy in driving sales. The future strength of the cashback industry is further reflected in the purchase of eBates for more than $1 billion by Japanese conglomerate Rakuten. 

Jeff Domansky's insight:

The future definitely looks bright for the cashback industry.

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Jeff Domansky's curator insight, January 13, 2015 1:01 PM

The future definitely looks bright for the cashback industry.
Doug Hall's curator insight, January 13, 2015 1:04 PM

The future definitely looks bright for the cashback industry.
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The Man Who Convinced BMW to Rethink Social Media

The Man Who Convinced BMW to Rethink Social Media | Public Relations & Social Marketing Insight | Scoop.it
From m.fastcompany.com - November 13, 2014 10:40 AM

Steven Althaus's moment of digital truth came this past spring. BMW's global director of brand management stood in front of top management, telling them the automaker was about to use a drift mob to help market their new car, the M325i.


Five professional drivers were set to go behind the wheel of the M325is and drift--or drive at high speeds, hit the brakes, and turn the steering wheel to spin the car abruptly--around a traffic circle in Cape Town, South Africa. Their aim was to simulate a flash mob; a staged but seemingly spontaneous performance.


BMW executives fired off questions to Althaus that veered toward disbelief. “I presented the idea of a drift mob and they said: 'Is this really going to work?' I had to say, ‘I don’t know. Nobody’s done it before,’” Althaus recalls....

Jeff Domansky's insight:

BMW had a handle on traditional social media marketing, but it took a risk on a drift mob to reach new audiences. Here's how it paid off. Recommended reading for digital PR, social marketing and marketing pros  9/10

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Seth Godin: Customer service? "Please, go away"

Seth Godin: Customer service? "Please, go away" | Public Relations & Social Marketing Insight | Scoop.it
From sethgodin.typepad.com - January 18, 2015 4:43 PM
What if you had a big blue phone on your desk, and whenever you needed to, you could pick it up and instantly be connected with a smart and caring tech support expert (from your internet provider, your web host, the airline you use the most...)?

What are the chances you'd ever consider switching to a competitor that didn't offer similar service just to save a few bucks?

The current model of big company support is to throw undervalued, undertrained, underpowered human beings at perplexed customers, frustrating and disrespecting them enough that they shrug and give up.
Jeff Domansky's insight:

Customer service according to Seth Godin: "Please, go away." With competition off-line and online, that's simply no longer good enough. tomorrow's winning businesses will figure that out quickly.

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The 9 Essential Elements of any Content Marketing Strategy

The 9 Essential Elements of any Content Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it
From blog.thesocialms.com - December 7, 2014 9:39 PM

According to a study by Content Marketing Institute and MarketingProfs only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy.

My guess is that some of these companies do not even know whether they are effective or not. They cannot say what “effective” really is in regard to content marketing without goals, metrics etc. It would certainly help with effectiveness of content marketing to have a strategy at hand.

Here are 9 essential elements any content marketing strategy should include....

Jeff Domansky's insight:

Susanna Gebauer shares valuable tips for effective content marketing strategies.

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Desiree Mitcham's curator insight, December 8, 2014 11:55 PM

I thought a higher percentage of companies would think their content marketing is actually effective. I found it interesting that making companies don't set up goals or objectives and ways to measure their marketing.
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The Hottest Online Marketing Tactics Used by Experts | Business 2 Community

The Hottest Online Marketing Tactics Used by Experts | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - May 23, 2013 1:55 AM

Online marketing has grown in leaps and bounds. Today, there is a vast number of tools and resources that can help you jumpstart your online marketing campaign. I would wish to cover each and every useful tool and technique. But for the sake of time, I will delve straight into some powerful internet marketing tactics that you can use to grow your business in 2013. 

Jeff Domansky's insight:

Top 10 online marketing tactics you can put into action now.

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