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Twitter is adding another feature to its fledgling e-commerce stable, today introducing Twitter Offers, which will enable advertisers to offer digital coupons within tweets.
Twitter users who see the tweets will be able to claim the offers by linking their credit or debit card accounts to Twitter. The discounts can be redeemed using the synced card, either online or in a retail store.
This brings some obvious benefits for retailers, who have long struggled to link digital marketing with retail sales....
This is a social marketing development worth paying attention to and considering for future retail online.