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Defining Strategy Ahead of Time can Save You A Lot of Time in the Future
Any solid startup strategy will include a plan for customer acquisition and systems which are built to scale. Success will make team growth inevitable, but it can be devastatingly difficult to rebuild a system that’s reached critical mass.
However, entrepreneur and venture capitalist David Skok has found that the success of your company relies on two factors, regardless of any external forces:
- Finding a scalable way to acquire customers
- Monetizing customers at a higher rate than your cost of customer acquisition.
A successful content marketing plan can seamlessly scale with other projects, but it will be much more difficult to gain traction online in the first place if you delay getting started....
By not developing a content marketing strategy, your just putting off the inevitable and placing yourself farther behind your competition.