Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How to Build an Unbeatable Content Marketing Plan

How to Build an Unbeatable Content Marketing Plan | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - February 6, 2015 11:38 PM

Maintaining a steady stream of content that's unique and interesting to your target audience is a challenge. But with a big dose of creativity (and a little help from content idea generators), you can create content that's not only valuable to your market, but also stands out from the sea of information.

44 Fantastic Types of Content
There are tons of options out there for content you can create. Forty four content types are outlined below, so look through the list and see which ones would make a perfect fit in your marketing plan....

Jeff Domansky's insight:

Super list of 44 content types from Hubspot. Recommended reading for content marketers.


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Tom King's curator insight, February 7, 2015 10:51 AM

Vlogging, Surveys, Contests, and Apps are all great ways to drive traffic to your website(s). Are you using these and other ideas to build your content marketing plan for 2015?
Kim Swagemakers's curator insight, February 7, 2015 11:17 AM

I've been busy developing my first information product like this. Hubspot always beats me in my ideas, which is frustrating and motivaing at the sam time. But this article rocks, it is so very complete.
Faire-connaitre.net's curator insight, February 10, 2015 5:51 AM

big to do list !
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60 Content Marketing Predictions for 2015

60 Content Marketing Predictions for 2015 | Public Relations & Social Marketing Insight | Scoop.it
From contentmarketinginstitute.com - December 16, 2014 10:45 PM
For the seventh consecutive year, I’m proud to announce our annual eBook of content marketing predictions (you can also view our forecasts for 2009, 2010, 2011, 2012, 2013 and 2014).


Special thanks to our friends at Marketo for making this year’s eBook possible.

My favorite part about these predictions is that I’m usually wrong (as you know). Despite this, I don’t mind going out on a limb again this year. 

For the record, here are my (soon-to-be-failed) predictions for 2015....

Jeff Domansky's insight:

Joe Pulizzi looks at his content marketing crystal ball for 2015.

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How to Manufacture Desire

How to Manufacture Desire | Public Relations & Social Marketing Insight | Scoop.it
From thenextweb.com - October 31, 2014 11:02 AM

Type the name of almost any successful consumer Web company into your search bar and add the word “addict” after it.


Go ahead, I’ll wait.


Try “Facebook addict” or “Twitter addict” or even “Pinterest addict” and you’ll soon get a slew of results from hooked users and observers deriding the narcotic-like properties of these websites. How is it that these companies, producing little more than bits of code displayed on a screen, can seemingly control users’ minds? Why are these sites so addictive and what does their power mean for the future of the web?...

Jeff Domansky's insight:

Hooked is an intriguing look at how social media has changed advertising and marketing. It explores how demand can be built, manipulated and managed on the Internet. Recommended reading for wordsmiths, bloggers, marketers, PR and content marketing pros. 10/10

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The Best Content Types for Each Stage of the B2B Sales Cycle

The Best Content Types for Each Stage of the B2B Sales Cycle | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - December 16, 2014 10:50 PM

Among the key findings of the survey:

  • Blogs and newsletters are most valued by B2B buyers early in the sales cycle, when they are starting to learn about a topic and evaluate products/vendors. 


  • Whitepapers are most valued in the beginning and middle parts of the sales cycle, when buyers are attempting to understand a problem.
  • Videos, webinars, and detailed tech guides are most useful toward the end of the cycle, when buyers are considering specific vendors and finalizing selection.
  • 80% of buyers want to continue to receive content after a sale is completed...
Jeff Domansky's insight:

Excellent overview of the types of content best suited for various parts of the B2B buying cycle. Recommended reading for marketers. 9/10

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The 9 Essential Elements of any Content Marketing Strategy

The 9 Essential Elements of any Content Marketing Strategy | Public Relations & Social Marketing Insight | Scoop.it
From blog.thesocialms.com - December 7, 2014 9:39 PM

According to a study by Content Marketing Institute and MarketingProfs only 38% of B2B companies think their content marketing is effective. The same study also states that only 35% of the companies have a documented content marketing strategy.

My guess is that some of these companies do not even know whether they are effective or not. They cannot say what “effective” really is in regard to content marketing without goals, metrics etc. It would certainly help with effectiveness of content marketing to have a strategy at hand.

Here are 9 essential elements any content marketing strategy should include....

Jeff Domansky's insight:

Susanna Gebauer shares valuable tips for effective content marketing strategies.

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Desiree Mitcham's curator insight, December 8, 2014 11:55 PM

I thought a higher percentage of companies would think their content marketing is actually effective. I found it interesting that making companies don't set up goals or objectives and ways to measure their marketing.
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Top 25 Most Influential Content Marketing Brands of 2014

Top 25 Most Influential Content Marketing Brands of 2014 | Public Relations & Social Marketing Insight | Scoop.it
From blog.newscred.com - October 18, 2014 12:57 AM

Ninety-three percent - that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. With 87% of buyers stating that digital content has a large impact on their purchasing decisions this year, it’s clear that content marketing is on the ups.


So who’s doing it really well? Which brands have rocked the boat and set the example? We scoured our archives and asked content marketers to weigh in, and here’s our list of the 25 Top Content Marketers of 2014....

Jeff Domansky's insight:

Here are 25 companies that get content marketing and are seeing the benefits.

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Dean Ryan G. Martin's curator insight, October 19, 2014 7:58 AM

What happened to Adidas?
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