Your new post is loading...
A lot of soccer moms live in the most-searched zip codes in the United States....
Pretty basic stuff, yes. The most interesting thing Esri calculates, however, are their own "Tapestry" classifications, a series of "68 unique segments based on demographic and socioeconomic characteristics." The profiles are broken into two sections: "Lifemode groups," which are "markets that share a common experience—born in the same generation or immigration from another country—or a significant demographic trait, like affluence," and "Urbanization groups," which are "markets [that] share similar locales, from the urban canyons of the largest cities to the rural lanes of villages or farms."
The classifications are based on data from the 2010 Census, the American Community Survey (ACS), The Doublebase consumer survey from GfK MRI and the Esri's most Updated Demographics.
The segments each have very specific titles. For example, you'll find groups titled "Boomburbs" (young professionals with families who live in the suburbs and own minivans) and "Trendsetters" (people who "live life to its full potential").
We were curious how Esri might describe the people living in some of the most popular zip codes in the country, so we went back to our list of 2013's most-searched zip codes to find out....
Very cool demographics tool and a must read for marketing, content and PR pros.