Public Relations & Social Marketing Insight

Limited marketing budget? No worries! You can use thought-provoking concepts to generate a buzz a.k.a. guerrilla marketing. Here are some basics.

Free or ultra low-cost is what guerilla marketing is all about: Finding free ways to promote your business. Developing ways to build your brand without making any significant dent in your budget (if you even have the luxury of a few extra nickels and dimes worthy of being called an official budget in this economy!)

Let’s first define the concept, then we’ll look at the basic principals of guerilla marketing techniques, then we’ll examine some really cool and unconventional ideas that anyone can use to boost their business marketing success...