Public Relations & Social Marketing Insight

You devour online marketing lessons. You feast on articles, reports, books, and eBooks.

....Perhaps it’s so important to you, you spend some of your precious time attending webinars and conferences and you can’t help but join the conversation on blogs and via social media.Good for you. There’s a ton of information to take in, the rules change daily, and if you’re going to succeed with online marketing, you must master a good many practices, techniques and tools.

The experts keep serving up specialized dishes: content marketing, social media marketing, search marketing, permission-based marketing, inbound marketing and any (fill-in-the-blank-here) marketing. The more these ingredients get heaped onto our plates, the more the meal calls for a bowl and spoon. It’s digital soup, my friend....

Online marketing has grown in leaps and bounds. Today, there is a vast number of tools and resources that can help you jumpstart your online marketing campaign. I would wish to cover each and every useful tool and technique. But for the sake of time, I will delve straight into some powerful internet marketing tactics that you can use to grow your business in 2013. 

Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses.

In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook. If you are still having trouble convincing your boss that social media is worth the investment, here are 28 must see statistics for 2013 to make him/her jump on board....