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Scoop.it!
These days, the customer journey has grown more complex. We analyzed millions of consumer interactions through Google Analytics and distilled how different marketing channels affect online purchase decisions. Use the benchmarks in this tool to help understand the roles these channels play, so you can better plan which channels you will use when, increasing marketing performance.... 
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Scoop.it!
For society, smartphones are becoming appendages. They may even be as important as breathing air! Ok, not really, but with Cyber Monday now a date on the holiday calendar, it is evident that our smartphones will influence how society shops.
Jeff Domansky's insight:
The social media shopping numbers are most impressive.
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Marketers will find these benchmarks useful in tracking the consumer buying journey.