Shoppers have always had different personalities. They are motivated to buy for all kinds of reasons, and their shopping strategies can be radically different.
In order to stay competitive in an increasingly challenging online ecosystem, marketers need to understand exactly what drives the behavior of the shoppers who frequent their online stores. Here are eight types of shoppers based on personality types and how marketers can provide the best online experiences to reach them...
Eight shopper personas to help you market more effectively online. Good reading for marketers 8/10