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The young girl in T-shirt and shorts paces up and down her dorm room, occasionally stopping to vault herself on top of the bunk bed and then back down again.
For four days last month, Target live-streamed five YouTube personalities as they mused, joked, ate, slept and generally passed the time in makeshift dorm rooms outfitted with products sold by the Minneapolis-based retailer.
Not quite commercial, not quite reality, Target's digital experiment, dubbed Bullseye University, represents its most ambitious attempt to penetrate the digital universe of college students.
By scrolling over each room on BullseyeUniversity.com, viewers could also activate pop-up boxes that give information about the merchandise and links to purchasing them on Target.com.
Brian Kelly, a retail consultant and former top marketing executive at Sears, says live-streaming Millennials interacting with Target products gives Bullseye University an air of relevance "that's not as creepy" as other voyeuristic projects....
Shades of big brother is still an interesting social marketing case study and an innovative attempt to reach young consumers by Target.