Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Macy's cutting 1,300+ jobs, closing 14 stores: trouble in paradise? - AGBeat

Macy's cutting 1,300+ jobs, closing 14 stores: trouble in paradise? - AGBeat | Public Relations & Social Marketing Insight | Scoop.it

Macy’s has announced they will shut down 14 stores as part of a restructuring effort, citing a shift in how consumers shop. The retail giant notes that this is part of a broader plan to meet consumers where they are: online.


The closed stores will mean a reduction of 1,343 jobs and should be completed within the next few months. The news has the average layperson assuming the worst of the brand, but Macy’s is no JCPenney, no, this is a simple effort that is common for large brands. These closures represent only a fraction of the brand’s 790 stores across America....

Jeff Domansky's insight:

Macy's is restructuring by closing stores and cutting jobs. A new reality for retailers?

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The Surprising Demographics Of Who Shops Online And On Mobile

The Surprising Demographics Of Who Shops Online And On Mobile | Public Relations & Social Marketing Insight | Scoop.it

It's important for retailers to know who their potential customers are online in order to market to them effectively.In the first quarter of 2014, 198 million U.S. consumers bought something online, according to comScore's quarterly State Of Retail report. That translates to 78% of the U.S. population age 15 and above. 


But who are these shoppers driving the trend of buying online and on mobile devices? 


In a new report, BI Intelligence breaks down the demographics of U.S. online and mobile shoppers by gender, age, income, and education, and takes a look at what they're shopping for, and how their behaviors differ...

Jeff Domansky's insight:

The surprise is how significant men are in the online marketing and retail mix. Recommended reading for retail and marketing.9/10

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