Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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43% of consumers prefer to shop online: IBM | Luxury Daily

43% of consumers prefer to shop online: IBM | Luxury Daily | Public Relations & Social Marketing Insight | Scoop.it
From www.luxurydaily.com - January 21, 2015 3:18 AM

“IBM’s research found a few areas where retailers may have some interesting opportunities,” said Kali Klena, global retail industry leader for IBM’s Institute for Business Value, San Mateo, CA. “First, there is a growing gap between shoppers’ enjoyment of digital shopping — online and mobile — and their last purchase behavior.“


Said another way, some retailers are delivering more enjoyable digital shopping experiences than others,” she said. “This indicates an opportunity for retailers to look at their digital shopping offerings and be sure they are truly tailored by channel....

Jeff Domansky's insight:

Online shopping is poised to grow even further although there are opportunities for bricks and mortar retail.

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Samuel Falmagne's curator insight, January 22, 2015 2:48 AM
43pc of consumers prefer to shop online
mba audencia's curator insight, January 30, 2015 6:39 AM

This article shows how online commerce is overtaking the web, and becoming the preferred purchasing method by consumers.
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4 Brands Using Holiday Pinterest Gift Ideas To Create Sales

4 Brands Using Holiday Pinterest Gift Ideas To Create Sales | Public Relations & Social Marketing Insight | Scoop.it
From marketinghits.com - December 22, 2014 1:39 AM

Tis’ the season for pinning! Whether you are looking for a DIY ornament project or need the recipe to your favorite treat, Pinterest is one social media platform that allows you to easily find both. Beyond crafting and cooking, Pinterest is also one of the top resources for shopping this holiday season.


Recently, Curalate ran a study to detect the most popular item on Pinterest and found that a pair of J.Crew camping socks were the hottest item on the site. The study also showed that 3 out of the top 5 items in their study were sold out in the color that was pinned. Given the visual nature of Pinterest, it makes for an effective marketing tool for e-commerce and retail companies.Out of all the major social media networks, Pinterest users spend between $140 – $180 in the online check out as opposed to Facebook and Twitter users who spend around $60 – $80. To fuel the shopping machine, nearly 79% of department stores have Pinterest accounts and are running campaigns on the platform during 2014....

Jeff Domansky's insight:

Pinterest rules the holiday season on social media for brands.

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The Best Content Types for Each Stage of the B2B Sales Cycle

The Best Content Types for Each Stage of the B2B Sales Cycle | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingprofs.com - December 16, 2014 10:50 PM

Among the key findings of the survey:

  • Blogs and newsletters are most valued by B2B buyers early in the sales cycle, when they are starting to learn about a topic and evaluate products/vendors. 


  • Whitepapers are most valued in the beginning and middle parts of the sales cycle, when buyers are attempting to understand a problem.
  • Videos, webinars, and detailed tech guides are most useful toward the end of the cycle, when buyers are considering specific vendors and finalizing selection.
  • 80% of buyers want to continue to receive content after a sale is completed...
Jeff Domansky's insight:

Excellent overview of the types of content best suited for various parts of the B2B buying cycle. Recommended reading for marketers. 9/10

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What Is the Relationship Between Social Media and Shopping?

What Is the Relationship Between Social Media and Shopping? | Public Relations & Social Marketing Insight | Scoop.it
From nrmedia.biz - December 7, 2014 10:59 PM
For society, smartphones are becoming appendages. They may even be as important as breathing air! Ok, not really, but with Cyber Monday now a date on the holiday calendar, it is evident that our smartphones will influence how society shops.

A higher percentage of women than men shop online. Additionally, 30% of women use mobile devices to shop.

Throw in social media into this mobile online shopping melting pot and what do we get?

Let’s find out!
Jeff Domansky's insight:

The social media shopping numbers are most impressive.

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Online Marketing and Basic Facts | Social Media Today

Online Marketing and Basic Facts | Social Media Today | Public Relations & Social Marketing Insight | Scoop.it
From socialmediatoday.com - August 13, 2013 9:47 AM

You devour online marketing lessons. You feast on articles, reports, books, and eBooks.


....Perhaps it’s so important to you, you spend some of your precious time attending webinars and conferences and you can’t help but join the conversation on blogs and via social media.Good for you. There’s a ton of information to take in, the rules change daily, and if you’re going to succeed with online marketing, you must master a good many practices, techniques and tools.


The experts keep serving up specialized dishes: content marketing, social media marketing, search marketing, permission-based marketing, inbound marketing and any (fill-in-the-blank-here) marketing. The more these ingredients get heaped onto our plates, the more the meal calls for a bowl and spoon. It’s digital soup, my friend....

Jeff Domansky's insight:

Barry Feldman helps you make sense of the online marketing basics and how to avoid the landmines.

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Francis Ibanez's curator insight, August 30, 2013 2:53 AM

Las oportunidades que nos ofrece el marketing online son tremendas, algunas de ellas la microsegmentación, la implementación de estrategias personalizadas, la ventaja competitiva que nos aportan...

¿que porcentaje de los recursos estás invirtiendo en marketing online vs marketing tradicional?
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Seth Godin: Customer service? "Please, go away"

Seth Godin: Customer service? "Please, go away" | Public Relations & Social Marketing Insight | Scoop.it
From sethgodin.typepad.com - January 18, 2015 4:43 PM
What if you had a big blue phone on your desk, and whenever you needed to, you could pick it up and instantly be connected with a smart and caring tech support expert (from your internet provider, your web host, the airline you use the most...)?

What are the chances you'd ever consider switching to a competitor that didn't offer similar service just to save a few bucks?

The current model of big company support is to throw undervalued, undertrained, underpowered human beings at perplexed customers, frustrating and disrespecting them enough that they shrug and give up.
Jeff Domansky's insight:

Customer service according to Seth Godin: "Please, go away." With competition off-line and online, that's simply no longer good enough. tomorrow's winning businesses will figure that out quickly.

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How Friends Influence Us on Social Media

How Friends Influence Us on Social Media | Public Relations & Social Marketing Insight | Scoop.it
From thenextweb.com - December 21, 2014 11:39 PM

There are hidden motivations behind a lot of the actions we take online, especially so with social media. The influence of friends and family has a big impact on what we click, view, share, and like.

Researchers have discovered some specifics behind why friends impact us the way they do. These insights cover the way we interact and reciprocate, the time we spend online, and the buying decisions we make. It’s fascinating to learn, and helpful for marketers to know, too.

Can you adapt some of these takeaways for your social media marketing? Keep reading to see what these studies say and how you might implement them into your strategy....

Jeff Domansky's insight:

Ever wondered how friends influence your online behavior? Here's research that tells you more. valuable insight for social marketers. 9/10

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Dr. Dea Conrad-Curry's curator insight, December 23, 2014 11:15 AM

This is probably not news to anyone in the field of education and research. However, what we can further understand by this research is the degree to which our students and perhaps even as digital consumers we are unconsciously influenced. Don't stop early in the post...read and discover links to research conducted through Oxford, Harvard, and the University of Limerick.
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Data Driven B2B Marketing: The Risks of Marketing on a Whim

Data Driven B2B Marketing: The Risks of Marketing on a Whim | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediatoday.com - December 14, 2014 11:57 PM

We’ve learned by now that B2B marketing often involves targeting a market-savvy and knowledgeable audience. However, usually the selling business is full of knowledgeable experts as well, and quite often they rely on their experience and instinct to make marketing decisions “on a whim.” While there is no denying that industry experience is a powerful resource, B2B companies that rely on instinct rather than data run the risk of generating ineffective or even damaging, marketing strategies and campaigns.

Remember the difference between B2B and B2C consumer buying habits. Do B2B consumers generally make purchases on a whim? Most likely no. Therefore, should your marketing be done on a whim?

Here are some examples of how to conduct data driven marketing and apply it to your marketing strategy.....

Jeff Domansky's insight:

Marketing on a whim? Time to rethink it.

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8 Predictions for Digital Marketing in 2015

8 Predictions for Digital Marketing in 2015 | Public Relations & Social Marketing Insight | Scoop.it
From socialmediarevolver.com - October 24, 2014 1:29 AM

To ensure that they know what’s important and what comes next, today’s marketers have to pay attention to technology trends, new business models and also the changing behaviour of consumers.


Old digital strategies are making way for an overall brand experience that will be reflected online and offline as well. There has been a huge restructuring as far as business models are concerned, which is why these digital marketing predictions for 2015 have gained huge significance....

Jeff Domansky's insight:

Thoughtful projections about digital marketing trends in 2015. Good reading.

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Analyzing Customer Behavior to Produce Business Results | Marina Maher Communications

Analyzing Customer Behavior to Produce Business Results | Marina Maher Communications | Public Relations & Social Marketing Insight | Scoop.it
From www.mahercomm.com - August 7, 2013 9:35 AM

Brands like Amazon, Netflix, OKCupid, Pandora and Twitter are tracking customers’ online behavior to produce targeted offerings and increase sales. What stats are they looking at and offering as a result, you may ask? This infographic tells all....

Jeff Domansky's insight:

This is a really valuable post for social marketing strategists. It looks in detail at which consumer behaviors some of the major business to consumer marketers are measuring.

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