Public Relations & Social Marketing Insight

We’ve learned by now that B2B marketing often involves targeting a market-savvy and knowledgeable audience. However, usually the selling business is full of knowledgeable experts as well, and quite often they rely on their experience and instinct to make marketing decisions “on a whim.” While there is no denying that industry experience is a powerful resource, B2B companies that rely on instinct rather than data run the risk of generating ineffective or even damaging, marketing strategies and campaigns.

Remember the difference between B2B and B2C consumer buying habits. Do B2B consumers generally make purchases on a whim? Most likely no. Therefore, should your marketing be done on a whim?

Here are some examples of how to conduct data driven marketing and apply it to your marketing strategy.....

There are hidden motivations behind a lot of the actions we take online, especially so with social media. The influence of friends and family has a big impact on what we click, view, share, and like.

Researchers have discovered some specifics behind why friends impact us the way they do. These insights cover the way we interact and reciprocate, the time we spend online, and the buying decisions we make. It’s fascinating to learn, and helpful for marketers to know, too.

Can you adapt some of these takeaways for your social media marketing? Keep reading to see what these studies say and how you might implement them into your strategy....