Public Relations & Social Marketing Insight
443.6K views | +1 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

How the world orders and delivers in 10 charts

How the world orders and delivers in 10 charts | Public Relations & Social Marketing Insight | Scoop.it
From qz.com - October 18, 2014 10:36 AM

With the rise of e-commerce, more retailers are scrambling to stay ahead of consumers’ evolving  expectations about home deliveries.


To that end, insight into global distance selling sales—sales where customers  purchase items via TV, phone, or internet and have that good delivered to their home—is now a retailer’s best friend. According to market research firm e-Marketer, global e-commerce sales are expected to jump by 20% to $1.47 trillion this year alone, and by 16% next year.


Worldwide delivery company DHL checked the pulse of delivery-based consumers in a survey of over 11,000 people aged 16-64 in 20 countries. Here are its findings in 10 charts:The British and Germans are all about getting goods delivered; Canadians not so much....

Jeff Domansky's insight:

Fascinating research for marketers and retailers.

more...
Marco Favero's curator insight, October 18, 2014 11:01 AM

aggiungi la tua intuizione ...
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Study Suggests Fake Web Traffic Is Worse Than You Thought

Study Suggests Fake Web Traffic Is Worse Than You Thought | Public Relations & Social Marketing Insight | Scoop.it
From adage.com - August 10, 2013 10:48 AM

Fake web traffic has long plagued the online publishing world, but Dr. Paul Barford, computer science professor at the University of Wisconsin, is claiming the problem might be worse than suspected. And it's costing some of the top online advertisers millions in wasted ad impressions.


Dr. Barford, who is also the chief scientist at startup MdotLabs, is slated to present a study at an Internet security symposium Wednesday in Washington, D.C., where he we will claim that 10 traffic networks are serving up more than 500 million invalid ad impressions a month.


"We estimate the cost to advertisers for this fraudulent traffic to be on the order of $180 million annually," he said in a statement in advance of the presentation.


Dr. Barford reached his conclusion by posing as a web publisher and signing up for several different traffic generation services, also called PPV networks, which he filtered through software that uses anomaly detection to identify fake website traffic....

Jeff Domansky's insight:

Fascinating research into social marketing and the growing problem of fake web traffic.Well worth reading.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Teens have abandoned Facebook in favour of Instagram and Twitter, researchers find

Teens have abandoned Facebook in favour of Instagram and Twitter, researchers find | Public Relations & Social Marketing Insight | Scoop.it
From www.dailymail.co.uk - October 11, 2014 1:53 AM

A new survey by investment bank Piper Jaffray found that more than 9 out of 10 American teenagers regularly use social media - and Facebook is not longer their preferred choice.

Jeff Domansky's insight:

Facebook is over for teens — dramatically.

more...
Laura Blair's curator insight, October 13, 2014 12:58 AM

#facebook on the decline with youth,  I'm finding this with my MS students...  It's just not #cool anymore, #Instagram is winning  #edtech
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

How Social Media Is Changing Customer Service (And Why Big Brands Must Try Harder) | AllTwitter

How Social Media Is Changing Customer Service (And Why Big Brands Must Try Harder) | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - August 7, 2013 12:12 PM

What do you do when you have a problem with a brand’s product or service?You go online, right?


You’re not alone. Close to six in ten (57 percent) of customers search for a solution online before taking any further action, and they’re increasingly reaching for a brand’s social media outposts. Almost half of social media users (47 percent) have received customer care on a channel such as Twitter or Facebook, and 37 percent now prefer customer service through social media rather than by telephone.


But brands still have work to do. While 80 percent of Twitter users expect a response to a consumer service enquiry within a day, just 40 percent of tweets to the 25 largest online retailers are answered within 24 hours, and many are ignored altogether....

Jeff Domansky's insight:

More challenges ahead for businesses hoping to deliver "social service" online. Consumer expectations for instant service online are growing exponentially. Not many businesses will be able to deliver consistently and then the online fireworks will start. 

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn