Public Relations & Social Marketing Insight

Even a goldfish can pay attention for longer than most people can nowadays. The ever-decreasing human attention span is one of the the biggest challenges marketers are faced with today.

For those looking to conduct market research through surveys, the fight for our audience's attention can seem incredibly discouraging. How can you expect to improve participation rates when people can't sit still long enough to make it through your questions?

If you want to encourage participation and avoid diluting your data, you've got to find a way to make people want to engage with the content. To learn how, take a look at the infographic below from the folks at qSample. It'll walk you through four interesting and helpful things to consider when crafting your next online survey....

Google is so entrenched when it comes to finding information on the internet, we named the act after it. However, there are a ton of other tools and tricks that can get you answers to your question when Google doesn't have the answer.

Google does a great job of searching web sites, and it's no slouch in the field ofinstant answers, either. However, not every question can be answered by the first page of results. Here are some other resources you should include in your repertoire, as well as what they're useful for....