Public Relations & Social Marketing Insight
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30% to Holiday Showroom, 45% to Search Online Before Heading to Store

30% to Holiday Showroom, 45% to Search Online Before Heading to Store | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - December 11, 2014 11:20 PM
Showrooming may be somewhat alive over the holiday shopping seasons but more people are likely to research online before heading to the store.

While fewer than a third (30%) of consumers are expected to showroom over the holidays, almost half (45%) plan to go online to check out a product before purchasing it in a physical store, according to a new study.
Jeff Domansky's insight:

Interesting trends in online shopping, showrooming and retail.

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Infographic Alert: Detailed Stats Around Shopping's Future | The eTail Blog

Infographic Alert: Detailed Stats Around Shopping's Future | The eTail Blog | Public Relations & Social Marketing Insight | Scoop.it
From theetailblog.com - December 17, 2013 11:48 AM

No one is arguing with statistics pointing to the fact that ecommerce will one day overtake other forms of shopping. The growth pace is just too staggering to think differently.An infographic put together by Gift-Library.com highlights statistics about how the trend is moving, citing how global ecommerce retail sales will reach $1,321.4 trillion by 2016. This number is a 67% increase from 2011...

Jeff Domansky's insight:

How will we shop in the future?

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