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“IBM’s research found a few areas where retailers may have some interesting opportunities,” said Kali Klena, global retail industry leader for IBM’s Institute for Business Value, San Mateo, CA. “First, there is a growing gap between shoppers’ enjoyment of digital shopping — online and mobile — and their last purchase behavior.“
Said another way, some retailers are delivering more enjoyable digital shopping experiences than others,” she said. “This indicates an opportunity for retailers to look at their digital shopping offerings and be sure they are truly tailored by channel....
This article shows how online commerce is overtaking the web, and becoming the preferred purchasing method by consumers.