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When it comes to winning the hearts (and dollars) of potential consumers, a positive consumer review can go a long way. A new report shows that more than two-thirds of US Internet users trust businesses more because of positive consumer reviews.
The high levels of trust represent a significant shift. Five years ago, 45 percent of consumers said they didn’t pay attention to online reviews at all or didn’t let them influence them,eMarketer reports. But in 2015—in part because of increased mobile use—reviews are a big part of users’ online shopping experience. Thirty-eight percent of Internet users read reviews on mobile via a browser, and 24 percent on mobile apps....
A new report shows that more than two-thirds of US Internet users trust businesses more because of positive consumer reviews. A few bad ones can help, too.