Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Digital Body Language of eCommerce Shoppers | Infographic

Digital Body Language of eCommerce Shoppers | Infographic | Public Relations & Social Marketing Insight | Scoop.it

There are no sales guys and zero face time with the customer. Hence, no scope to study buying signals. However, customers still reveal a lot through their ‘digital’ body language – browsing, clicking, scrolling, filtering, etc.Identifying a pattern in their behavior, and leveraging it is not an uphill task. In fact, there are some specific kinds of online visitors any ecommerce website usually gets. The infographic below will describe you various visitors that as an ecommerce store you will receive. Plus, their digital body language, their whole journey of shopping....

Jeff Domansky's insight:

Seeing digital buyers' footprints.

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Argos Case Study: Mapping The Consumer Journey To Purchase

Argos Case Study: Mapping The Consumer Journey To Purchase | Public Relations & Social Marketing Insight | Scoop.it

Consumers today conduct a great deal of research about the products they are buying and brands are being asked to fulfill a multitude of informational needs.


Argos, a UK-based consumer goods and ecommerce retailer, is exceptional in that they maintain an active presence operating across a large range of touchpoints, both digitally and via traditional media. This case study takes a close look at how Argos reaches, influences, and engages consumers as they go through their purchase journeys....

Jeff Domansky's insight:

In-depth case study looks at Argos consumers' online purchase journey.

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