Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Social Media Contributing Significantly to Global E-Commerce Revenue | CardNotPresent.com

Social Media Contributing Significantly to Global E-Commerce Revenue | CardNotPresent.com | Public Relations & Social Marketing Insight | Scoop.it
From cardnotpresent.com - August 24, 2015 2:03 PM
Global e-commerce generates more than $1.2 million in revenue every 30 seconds, according to a new report from the Associated Chambers of Commerce of India (ASSOCHAM) and Deloitte.


Further, the study found, social networks are contributing significantly to this revenue. Social media pages provide information regarding new products in the market, user reviews and ratings of the product, recommendations, and increasingly, the ability to buy directly from the site, rather than requiring a visit to a retailer's dedicated e-commerce site.

"Social media also helps e-tailers to build brand awareness by responding to customer queries," said D.S. Rawat, secretary general of ASSOCHAM. "Seasonal sales and offers are displayed in social networks to reach maximum number of people. E-tailers have even started to motivate customers with reward points to provide feedback on the product on social networks. Prospective customers also interact with users of the product or service on social networks before making purchase decision."...

Jeff Domansky's insight:

Doubt the value and impact on sales for social media? No more, according to this global ecommerce report. Recommended reading.  9/10

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Donovan Fowke's curator insight, August 25, 2015 2:55 PM

According to this new report, customer-oriented actions drive the expected results for companies that understand what their customers need. This is what marketing is all about: building relationships with your customers to drive satisfaction and, consequently, increase sales. Social Media can maximize results for your customer service efforts.


"In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last" - John Romero
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57% of Online Purchases Are Returned Due to Retailer Error - #Retail TouchPoints

57% of Online Purchases Are Returned Due to Retailer Error - #Retail TouchPoints | Public Relations & Social Marketing Insight | Scoop.it
From www.retailtouchpoints.com - March 2, 2015 1:09 AM

By analyzing returns data, retailers can better understand consumers’ preferences and behaviors. Additionally, this data can help organizations survey their internal supply chain and warehousing proficiencies.


However, there is still plenty of work to be done as retailers strive to minimize return rates and maximize customer satisfaction, according to research from Voxware.


More than half (57%) of consumers are returning items they ordered online or by phone due to retailer error. While 42% noted that the product’s size or color was incorrect, another 15% said they received the wrong product altogether....

Jeff Domansky's insight:

research shows that retailers still have a long way to go in satisfying their customers.

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Weekends are Optimal for Online Shopping | Trinity Insight

Weekends are Optimal for Online Shopping | Trinity Insight | Public Relations & Social Marketing Insight | Scoop.it
From www.trinityinsight.com - January 14, 2015 10:07 AM

In a world where the importance of mobile optimization is being increasingly vocalized, brands are still experiencing a low number of online sales and conversions through mobile products. A new study from Opera Software, however, aimed to better explain the shopping behaviors of consumers while browsing and buying through mobile and desktop devices.


Opera Software’s report compared traffic and conversions through different platforms for each day of the week, and their research produced a few interesting discoveries. First off, while the holidays are always thought of as the most popular time of the year to shop online, Opera found that June was the month which experienced the highest global volume of traffic to mobile shopping sites. On a weekly basis, it appears that mobile traffic to ecommerce sites spikes on Sundays, while desktop traffic is highest on Mondays.


Overall, shopping traffic tends to be more consistent and strong on weekdays; however, Friday experiences the lowest number of mobile visits. The company explains this phenomenon with a notion that shoppers tend to research and browse on their mobile devices on weekends, but add the the actual purchasing of the item to do their to do lists during the week....

Jeff Domansky's insight:

If you're a marketer, this online shopping research is essential reading. Learn which day of the week, which month and which platforms are critical to online marketing success. 9/10

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How to Sell on Social Like The Best E-Commerce Brands

How to Sell on Social Like The Best E-Commerce Brands | Public Relations & Social Marketing Insight | Scoop.it
From thenextweb.com - December 21, 2014 11:31 PM
To understand how the best sell on social and earn a positive ROI on their social investment, we researched 100 of the top social selling e-commerce brands on Facebook, Twitter, and Pinterest. For two weeks, we recorded each of their posts across six dimensions: 1. type (video, image, or text), 2. purpose (promote product or brand building), 3. copy, 4. whether it was linked, 5. whether it was original or user-generated content (including retweets and repins), and 6. posting time.

We then compiled this data and analyzed it for patterns. Here’s what we found to be the best practices for social posting that drives sales
Jeff Domansky's insight:

Terrific social marketing lessons from the top 100 online brands. Recommended reading for social marketers.  9/10

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3 unexpected ways online reviews have upended shopper marketing - AGBeat

3 unexpected ways online reviews have upended shopper marketing - AGBeat | Public Relations & Social Marketing Insight | Scoop.it
From agbeat.com - April 1, 2015 11:22 PM
From end-cap displays to in-store signage, Shopper Marketing concentrates on capturing consumers at point of purchase, looking for ways to entice them as they stand in store aisles. But today, according to research from Influence Central, online reviews have transformed how consumers shop – arming them with authentic, credible insights that shape their purchasing decisions, both while in-store and well before they head out to the mall.

Below, Influence Central delivers in their own words the top three surprising ways online reviews have transformed traditional Shopper Marketing:
Jeff Domansky's insight:

Word-of-mouth and online reviews present both challenges and opportunities for retailers.

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Carlene Kelsey's curator insight, April 17, 2015 10:02 PM

Do you check online reviews too?
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The Future of Mobile Wallets Lies Beyond Payments | Forrester

The Future of Mobile Wallets Lies Beyond Payments | Forrester | Public Relations & Social Marketing Insight | Scoop.it
From blogs.forrester.com - February 10, 2015 1:25 PM
Apple Pay makes up more than $2 out of $3 spent on purchases using contactless payment across the three major US card networks. I agree with my colleague Sucharita Mulpuru that this is likely a big chunk of a small pie, considering the lower maturity of the mobile contactless ecosystem in the US. It's always better to look for absolute value. In this regard, PayPal processed $46 billion in mobile payment volume in 2014, up 68% over 2013.


Should marketers care about mobile wallets? Yes. Mobile wallets are not just about mobile payments. Consumers want a better shopping experience. Offering faster or more-secure payments is not enough; wallet providers will have to solve real pain points, such as giving consumers the ability to see what’s on stored value cards at any moment in time, access loyalty points, or automatically receive digital copies of payment receipts. In particular, 57% of US online adult smartphone users are interested in having access to loyalty program points and rewards within a mobile wallet. Access to loyalty rewards from brands is the most wanted feature from consumers, and it's the one least integrated in mobile wallets today....

Jeff Domansky's insight:

Not just a wallet, mobile is poised to grow into a full blown marketing channel complementing payments according to Thomas Husson in a new Forrester Research report..

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Al Berry's curator insight, January 15, 2018 9:33 AM
"Mobile wallets are not just about mobile payments. Consumers want a better shopping experience"
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E-COMMERCE BENCHMARKS REVEALED: How Top Retailers Stack Up On Mobile And The Web

E-COMMERCE BENCHMARKS REVEALED: How Top Retailers Stack Up On Mobile And The Web | Public Relations & Social Marketing Insight | Scoop.it
From www.businessinsider.com - December 28, 2014 8:33 PM
As shopping shifts to the web and mobile, retailers need to be increasingly mindful of the different e-commerce channels and how their services and sites stack up against those of competitors, and the industry at large. 

A few key performance indicators, or KPIs, allow retailers to benchmark themselves in specific areas of online commerce. Identifying the right areas for improvement can help businesses adjust and capture a larger share of the e-commerce and retail market.
Jeff Domansky's insight:

everal retailers are surprisingly weak on several key social marketing and e-commerce benchmarks.

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