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Scoop.it!
Showrooming may be somewhat alive over the holiday shopping seasons but more people are likely to research online before heading to the store. 
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Scoop.it!
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About 70 percent consumers are expected to use their smartphones for shopping in the coming year, a new study has revealed. The study conducted by research firm IDC found that 69 percent of respondents agree that the smartphone is a critical tool for shopping and is going to transform the shopping experience. It was also revealed that about seven in 10 respondents checked prices using their smartphones, and five in 10 said that they checked reviews from their smartphones. The research found that one in five survey respondents bought from a competitor while they were shopping in a retail store this holiday season, while one in three purchased much more online versus in a retail store this year compared to last year. The research analysed the app and mobile Web activity of over 10,000 smartphone users during the holiday shopping season and Amazon came on top with more consumer accessing its app while brick-and-mortar retailers lagged behind....
Jeff Domansky's insight:
Need any more evidence of the importance of a mobile marketing strategy?
t1solarsystem's curator insight,
January 21, 2014 4:44 AM
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Scoop.it!
From Black Friday to Cyber Monday to Singles Day, to say that online shopping is booming around the globe would be a far, far understatement. US shoppers may have earned a notorious reputation across the globe with their holiday shopping, but experts are predicting that this year’s numbers won’t match even half of what Chinese shoppers spent this Singles Day. Reports say the event, which is celebrated every November 11 and has turned into the planet’s largest online shopping day, raked in $9.3 billion this year. But new research from marketing agency Razorfish says there’s more to these ballooning numbers than great online deals. The company’s latest report, Digital Dopamine, suggests that consumers actually get more gratification from waiting for online purchase to arrive at their doorstep than when those products are immediately obtained through in-store purchases....
Jeff Domansky's insight:
Surprising insight about online shopping and what drives consumers. Marketers take note.
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Interesting trends in online shopping, showrooming and retail.