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Face it – it wasn’t all that long ago that you were super excited about your Motorola Razr, the word “tablet” referred to a stone slab and there was nothing “smart” about your TV.
Now, with everything from our toothbrushes to our thermostats connected to the Internet, 46% of consumers say they use multiple connected devices to accomplish a single task.
The burgeoning omni-channel landscape is changing the way that your customers interact, look for information and make decisions on a daily basis. Businesses looking to stay relevant and top-of-mind must rethink the way they structure their user experiences and manage customer data in response.
As channels continue to fragment and connected devices multiply, customer identity is becoming increasingly central to creating meaningful experiences that transcend touchpoints and grow relationships. Let’s take a look at 3 omni-channel trends and how focusing on customer identity enables businesses to build meaningful, unified customer journeys across every screen along the way....
Many screens, many social marketing opportunities and many challenges for marketers. Key concept? Customer identity.