Public Relations & Social Marketing Insight

From end-cap displays to in-store signage, Shopper Marketing concentrates on capturing consumers at point of purchase, looking for ways to entice them as they stand in store aisles. But today, according to research from Influence Central, online reviews have transformed how consumers shop – arming them with authentic, credible insights that shape their purchasing decisions, both while in-store and well before they head out to the mall.

Below, Influence Central delivers in their own words the top three surprising ways online reviews have transformed traditional Shopper Marketing: