Public Relations & Social Marketing Insight

Findings from the 2015 Pitney Bowes Global Online Shopping Study released today confirm that search engines like Yahoo, Google and Bing remain top choices for consumers to find products online. Furthermore, marketplaces such as eBay and Amazon along with retailers remain dominant for today’s consumer transactions, according to a press release.

The study found that 33 percent of millennials use mobile devices or a mix of devices, compared to 24 percent of overall consumers in the study.

The research further reveals that online shoppers globally share commonalities in discovery and purchase of products but they maintain “unique global shopping preferences and behaviors that vary by country.” Retailers looking to expand their brands globally “should consider cultural norms and shopping preferences of consumers around the world.”...

We all love a bit of online shopping but what goes through our head before we click to buy items over the web?

We have done some research in the form of an infographic, which reveals some fascinating insights into the psychology of the online consumer.  

A massive 85% of people said they read online reviews before making a purchase and 1/3 of shoppers admitted buying an item after being influenced by a video. The research also looks into why we abandon sales at the checkout, which is predominantly down to hidden charges and having to register before buying.

Check out our infographic below for the full insight into the mind of the online shopper....

More than 90% of shoppers say price is the top reason they buy an item from a different retailer after visiting a store without making a purchase, according to research from Cognizant. As many as 55% of shoppers leave and go to another retailer’s store if they feel the price of an item is too high.

When it comes to retailers that offer the lowest prices, there are still plenty of reasons consumers can be turned off from making a purchase. Almost half (48%) of shoppers say convenience is the top reason they will not shop at the lowest price retailer. Additionally, 32% of these shoppers prefer loyalty programs at other retailers, while 31% will shop at retailers with a better return policy....