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Findings from the 2015 Pitney Bowes Global Online Shopping Study released today confirm that search engines like Yahoo, Google and Bing remain top choices for consumers to find products online. Furthermore, marketplaces such as eBay and Amazon along with retailers remain dominant for today’s consumer transactions, according to a press release.
The study found that 33 percent of millennials use mobile devices or a mix of devices, compared to 24 percent of overall consumers in the study.
The research further reveals that online shoppers globally share commonalities in discovery and purchase of products but they maintain “unique global shopping preferences and behaviors that vary by country.” Retailers looking to expand their brands globally “should consider cultural norms and shopping preferences of consumers around the world.”...
Very interesting global online shopping study.