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Scoop.it!
Most consumers (85%) globally say that they have used their smartphone in-store, according to the DigitasLBi Connected Commerce study. This is an increase from 72% just a year ago. And it’s not only using a smartphone in a store but the rather the impact it’s having. The majority (55%) of smartphone users say the Internet and smartphones have changed the way they shop in a store. Perhaps more significantly, 77% of Internet users have been influenced by mobile during the purchase process....
Jeff Domansky's insight:
While most consumers still prefer to shop in physical stores, the smartphone has increasingly become an integral part of in-store behavior. This post by Chuck Martin at MediaPost is critical insight for online and offline retailers. Highly recommended. 10/10 
Scoop.it!
The main point of the piece is that tablets aren’t exactly the “one-click” wonders we expect them to be. Few, if any customers sit down with a tablet, go right to the product they want and buy it with a single tap. I can hear you rolling your eyes and sighing. . . ‘well, of course not’ but there are mobile apps that let you can buy just that easily – Amazon, eBay, any site that takes Apple Pay...
Jeff Domansky's insight:
Great insight into mobile buyers using tablets.
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Scoop.it!
Apple Pay makes up more than $2 out of $3 spent on purchases using contactless payment across the three major US card networks. I agree with my colleague Sucharita Mulpuru that this is likely a big chunk of a small pie, considering the lower maturity of the mobile contactless ecosystem in the US. It's always better to look for absolute value. In this regard, PayPal processed $46 billion in mobile payment volume in 2014, up 68% over 2013.
Jeff Domansky's insight:
Not just a wallet, mobile is poised to grow into a full blown marketing channel complementing payments according to Thomas Husson in a new Forrester Research report..
Al Berry's curator insight,
January 15, 2018 9:33 AM
"Mobile wallets are not just about mobile payments. Consumers want a better shopping experience"
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aggiungi la tua intuizione ...
The "instant culture" and the "check for bargains" mentality are being supported by the ability to shop about online and visit the bricks to try on or collect. This means that websites must navigate very quickly to what the enquirer wants and provide psychology which captures the person so that they buy. Is AIDA( attention interest desire action) all integrated now?